Every sales rep has a few favorite sales techniques in their armory.
Using tried and tested sales techniques can take your sales game to the next level. These techniques are renowned for a reason – they’ve worked for many salespeople before you, and they could work for you, too.
Remember that different prospects, leads, and clients – and different situations – require different sales techniques.
For instance, the CEO of a small ethical start-up may not respond well to the hard close that business leaders at bigger organizations are used to. So, in this case, you may want to adjust to relationship selling or soft selling.
We’ve put together a comprehensive list of our favorite sales techniques along with further resources for more in-depth information. Use them in isolation or combination, and see your sales figures rocket.
Relationship selling is a technique that involves gradually building a relationship with a lead and using this to sell to them time and time again.
It works because it’s easier to keep existing customers around than secure a new one, and it’s a softer, more enjoyable experience for both the sales rep and the customer.
Dive into this article to learn how to master relationship selling, and to see some great examples of it being used effectively.
Soft selling is employed to create a more low pressure buying experience.
Think casual conversation, friendly language, and subtle persuasion.
If you’re working on leads who will be turned off by bullish, aggressive selling, check out this article, which teaches you how and where to apply soft selling.
Consultative Selling puts the spotlight on problem solving.
Sales reps using Consultative Selling build a relationship with prospects, and collaborate with them to find a solution to their problems, using their product or service.
In this article, you’ll find the best Consultative Selling Techniques to try out, and see how the experts use it.